Finding suitable CRM software for small business nowadays is no easy feat, with hundreds or even thousands of solutions to choose from. CRM software aids businesses in boosting sales, boosting development, and providing exceptional client experiences. There are a variety of CRM systems on the market, each with its own set of characteristics and benefits. We’ve put up a list of the best CRM software for small businesses today to help you make an informed decision. If you’re still unsure about how to choose marketing automation software, don’t worry, we’ve got you covered.
Importance of CRM software for small business
A CRM is essential since it’s a data-driven platform that can help small firms save time and effort in day-to-day operations. A good CRM, like HubSpot, ensures that everyone has access to the same critical business information that may provide important insights into individual consumers, sales, marketing, customer support, and emerging trends. According to LinkedIn’s State of Sales Report for 2020, 97% of salespeople consider sales technology (such as CRMs) to be “extremely essential” or “critical.” Furthermore, according to the site’s survey data, nearly three-quarters of all employees are satisfied with their current job.
CRMs can also aid in team management. Because everyone knows what everyone else is working on, leads may be given to members of your sales staff who have the most time to develop them. This will ensure that there are no bottlenecks in your sales pipeline.
Users may employ a marketing-focused CRM, or in some cases, the marketing capabilities built into a more comprehensive CRM to help them carry out a variety of marketing activities. These include search engine optimization and A/B testing for e-commerce-based advertising campaigns. CRMs can also report on the success of your initiatives, and more sophisticated ones can even make market predictions.
A sales-oriented CRM can keep the selling process on track using lead management and contact management capabilities. Customers may be manually assigned to a sales representative and, in some situations, automatically assigned. All connections may then be tracked and evaluated, allowing the sales team to see where each lead is in the process and when it’s ready to proceed to the next stage of the sale process. Managers can also keep track of what their people are doing at all times without having to wait for updates by using real-time monitoring capabilities.
CRM software cost for small business
Depending on the number of employees you have, the features you require, and the CRM provider you pick, your CRM software may cost anything from free to hundreds of dollars each month. The wide range in pricing can be intimidating for small businesses that don’t know how far they can stretch their IT budget. However, when it comes to purchasing CRM software, you don’t have to give up quality to save money. So, let’s have a closer look at the best CRM software for small businesses.
Best CRM for small business 2022
Modern sales rely on customer relationship management (CRM) platforms, which are the heart of modern business. Although CRMs are less common in small organizations, almost every major corporation employs them, particularly microbusinesses and startups.
3 best CRM for startups
CRM for startups aids in the development of customer connections. Simply said, a strong CRM may be the most efficient approach to boosting income.
Zoho is a cloud-based collaboration software that includes CRM and project management features. The suite’s many editions cater to small businesses, allowing them to use Zoho for everything from invoicing to HR. Zoho offers many sales/marketing tools, including website visitor tracking, lead scoring, sales signals (with pop-up notifications about leads), and more. Keep in mind that some of the most sophisticated capabilities are only available in the professional and corporate versions.
Pricing: Free version, Standard ($12/month), Professional ($20/month), Enterprise ($35/month), and more.
Agile CRM is a CRM software with many of the same functionality as more established versions, such as custom appointments, drag-and-drop marketing automation, and reports via email. This program also supports widgets, a huge plugin library, API-powered connections, and more. On the other hand, the free edition is somewhat restricted in terms of features. It is one of the best CRM software for small business.
Pricing: Free for 10 users; from $9.99/month/user for paid plans
Insightly is for both Android and iOS, Insightly is accessible on web and mobile versions. It also works with Google G Suite and Microsoft Office 365.
The platform has a reputation for having a simple integration between CRM features, such as managing contacts and customer data, tracking opportunities (i.e., sales leads), and assigning responsibilities to team members with useful to-do lists.
Pricing: Plus is $29 per user/per month, Professional is $49 per user/per month, Enterprise is $99 per user/per month, billed annually.
A 14-day free trial is available for the Plus and Professional plans.
3 affordable CRM for small business
A CRM system can be a really useful tool if used correctly. You may use it to manage all of your touchpoints with current and potential customers, capture their unique preferences and utilize that data to develop customer loyalty and increase sales truly. Furthermore, you won’t break the bank or spend countless hours learning how to do it.
Nimble is a simple CRM focused on social media that provides smart social search and powerful market segmentation tools. It works with Office 365 and G Suite, so you may quickly import and organize contacts from the platform you’re already using.
All of the features you’d expect in a CRM are present in this one, with a distinctively modern user experience and agile, I’ll say nimble, simplicity of use.
Nimble is a social media management tool that allows you to simplify your social media operations by collecting postings in one location. Nimble gathers postings in one place, allowing you to see how people engage with your brand immediately and in real-time. This package also includes Nimble’s Contact Record feature, which may integrate cross-channel contact and lead data into a single coherent profile.
Pricing: Ranges from $9/user/month to $19/user/month.
Vtiger offers an all-in-one package with sales, marketing, and customer service capabilities for those who want to get started quickly. For individuals looking to dip their toes into the water, Vtiger provides a sales-only CRM. It also has project and inventory management, phone systems, social media integration, and internal collaboration. This makes it ideal for small companies that need a low-cost CRM with all of the bells and whistles.
The ability to link contacts to opportunities, quotations, cases, projects, and invoices is at the heart of Vtiger. The top menu contains all of the software’s major features called Modules. To keep things simple and focused, only that app should be opened by clicking on any one of them. However, you can create contacts, tasks, possibilities, projects, and other activities from any Module. It is one of the best CRM software for small business.
Pricing: Depends on the package you select (Sales CRM, Help Desk, or All-In-One), but pricing can range anywhere from free to $30/user/month
Capsule CRM is a simple-to-use CRM software that allows users to track customer and sales pipeline connections. It can also be used on mobile devices. The following five elements make up the user interface: dashboards, people and organizations, sales pipeline, calendars and tasks, and finally, cases. However, it lacks certain campaign capabilities and reporting options.
Pricing: They have a free package (up to 2 users) and a Professional package (£12/per user/month).
3 best CRM software for small business free
It doesn’t get any more cost-effective than free, and that’s what we recommend below.
HubSpot Free CRM
HubSpot Free CRM features a variety of free tools, including contact organization, Gmail and Outlook integration, email tracking, meeting scheduling, and live chat.
It’s also completely painless; you’ll never have to worry about your customers not receiving their notifications. Best of all, you may keep track of the entire sales pipeline on a clear, visual dashboard. I was just looking at the sales pipeline for a local client and was shocked at how simply they could see whether or not leads and conversions were progressing in real-time. It is one of the best CRM software for small business for free.
You can learn more about the company’s services and pricing on its website, where you’ll also discover a list of Sendinblue features and plan comparisons. You’ll notice that Sendinblue provides one of the most feature-rich free plans we’ve seen today upon visiting the company’s pricing page.
For just $0/month, you get a sales CRM, unlimited contacts, email marketing, and marketing automation with a generous limit of up to 300 emails sent per day.
It also includes a drag-and-drop email builder with a library of ready-to-use templates so you can create and send out visual campaigns to leads at every phase of the client journey.
Sendinblue also has an API that allows you to integrate the platform into your website or application. You get access to Sendinblue’s Transactional Platform, which includes some of the best transactional email capabilities available. This makes Sendinblue a fantastic solution for tiny SaaS firms, internet retailers, and other transactional companies of any size, even though larger corporations may find they outgrow the platform’s other features.
EngageBay is one of the most cost-effective all-in-one customer relationship management (CRM) solutions on the market, starting with one of the most generous free plans and significantly low pricing on its paid versions.
Plus, with its additional capabilities, such as email sequences, landing pages, live chat, and more – all of which are available in the free edition – it’s clear that the platform goes above and beyond.
Top 10 CRM software
Small company CRM software is a tool for small businesses that need to manage interactions with both existing and potential clients. Sales, marketing, and customer care are all possible using CRM systems.
With more and more inexpensive, Web-based goods on the market, many small firms are searching for customer relationship management (CRM) software to manage interactions with both current and potential clients.
Many businesses want to upgrade from basic email marketing or contact management solutions. On the other hand, CRM systems may provide a variety of capabilities for sales, marketing, and customer service. Of course, there are alternatives to CRM that might be more beneficial. Our comparisons of CRM vs marketing automation and ERP vs CRM can help you make an informed decision. We’ve also compiled a list of the best marketing automation tools for your convenience. Anyway, on to the subject at hand. Here are the best CRM software for small businesses.
Zendesk Sell is a platform that allows you to share information and work together more effectively across departments. Zendesk Sell is the ideal solution to promote team collaboration across divisions. If your customer experience strategy extends beyond the sales department, you’ll need
a CRM software capable of handling it. Sales, marketing, and support teams frequently use Zendesk Sell to centralize data from numerous contact points to prevent duplicated efforts or embarrassing misunderstandings.
Zendesk Sell’s starting plan is perfect for small firms and single entrepreneurs. It features basic CRM tools such as a configurable sales pipeline, basic reports, and a team document repository. As an admin, you can assign particular team members to pipeline deals that notify employees outside the sales team of any changes or action items.
Pricing: Starting from 19 EUR/User/Month
Salesforce is undoubtedly one of the most popular and effective CRM software for small businesses. It works for firms of all sizes, including those that are attempting to succeed through contact management. Salesforce is an excellent alternative if you want to expand your deals, boost productivity, and fill your pipeline with high-quality leads.
To begin, use WPForms to gather leads from WordPress to Salesforce. Then guide visitors through a customized consumer journey and utilize the smart marketing platform for emails, mobile, social media, and digital advertising to drive more sales.
Pricing: Lightning Essentials package ($25/month/user), Lightning Professional ($75/month/user), and more.
Freshsales allows small- and mid-sized businesses to interact with their customers, understand their needs, and convert leads into sales quickly and easily.
Freshworks automation software, the Freshsales suite is an all-in-one CRM solution that combines sales and marketing.
Freshsales’ Freshbot is a cloud-based service that enables organizations to create, manage, and analyze contact lists for marketing automation, customer support applications, sales lead management solutions, and more. The software’s intelligent Freddy AI assistant provides transparent insights into client engagement, allowing businesses to find leads, close deals, and nurture client relationships. The program also has an easy-to-use desktop and mobile interface with immediate access to client records and communications.
Pricing: Package for Growing Teams ($25/user/month).
The free version of HubSpot’s CRM software is quite popular among small enterprises. The program includes all of the basic capabilities offered by CRM software, allowing you to keep track of your company’s activities, including contacts and company profiles, assigning & tracking deals, and managing all of that data in a detailed dashboard (accessible to all team members). Do you already use HubSpot for your sales? Then this CRM software may also be used to increase your inbound sales. Not to mention, HubSpot has a variety of integration choices with popular platforms like SalesForce, Shopify, and Microsoft Dynamics.
Pricing: Free of costs or upgrade to a paid version (starting at 41 EUR / month).
Microsoft Dynamics 365
If you’re a Microsoft user, you’re undoubtedly familiar with Microsoft Dynamics 365, which is an all-in-one platform for sales and marketing. This CRM has a lot of CRM capabilities and integration with Microsoft products as well as LinkedIn.
The only disadvantage of this gadget is that it might be tough to use for beginners, and mobile app capabilities are limited.
Pricing: Different modules and licenses are offered. Sales Insight i.e. (€ 42.20/user/month)
Salesmate CRM is designed to assist you in speeding up the sales processes and providing a personalized experience for your customers. Maintain control of all relevant sales activities by managing your contacts effectively. This tool also allows you to send out email campaigns, and you’ll be able to see what happens to them after they’ve been sent. Salesmate recognizes these demands as a Small Business since it offers flexibility and scalability. Prospect & Lead Engagement, Sales Pipeline & Activity Tracking, and Sales Automation & Sequences are just a few of the unique functions accessible with this CRM software.
Pricing: Starts at $12/user/month.
If you despise completing a CRM and want one that actively assists you in the market, Salesflare is an excellent alternative. It pulls up all the information necessary and keeps itself updated automatically.
Salesflare is a B2B-focused business-to-consumer (B2C) advertising platform. While it may appear to be basic, it still packs a punch. You can even use it to deliver personal email sequences at scale.
Capsule CRM is a simple-to-use CRM software that tracks both relationships and sales pipelines. It can also be used on desktop computers as well as smartphones. The dashboard, people and organizations, sales pipeline, calendars and tasks, and cases are the five categories of the user interface. However, its campaign capabilities and reporting are somewhat limited.
Pricing: They have a free package (up to 2 users) and a Professional package (£12/per user/month).
Streak is a powerful Gmail marketing tool. Streak, which may be used as a browser plugin, is ideal for smaller groups since they can work right out of their Gmail inboxes. This software makes tracking views, scheduling emails, sending mass emails, and establishing separate email threads for various teams (e.g., sales, HR, service) simple.
Pricing: From $15/user/month.
SugarCRM is a fantastic alternative for small businesses with specialized requirements that larger CRMs can’t meet. The software’s fields, modules, and page designs may all be altered or modified to the user’s liking, and no coding knowledge is required. You may also modify core SugarCRM features such as opportunity trackers, forecast builders, and job schedulers; however, those changes will likely need more technical expertise.
SugarCRM’s flexibility and scalability complement its basic features to help your company reach peak productivity. Real-time reports and dashboards give you live insights into the sales pipeline to help you monitor your team’s performance and evaluate business decisions on the fly. The entire history of a customer’s journey is also included in the platform, assisting with accurate predictions. SugarCRM’s user-friendly quote management system supports a variety of currencies – a bonus for businesses dealing with foreign clients.
Pricing: Sugar Professional (£41.60/user/month, ten user minimum) all the up to Sugar Market (£800/month)
Reminding that there are plenty of more successful options to select from, these are the best CRM software for small businesses that we’ve found. Please leave a comment if you have anything to add.